9 November 2026 · 5 MIN
How to find beta testers for your SaaS before launch
Where to recruit when you have a waitlist, a little budget or neither. Includes an invitation you can copy and a worked example for a weekly reporting tool.
Read the guideFOUNDER FIELD GUIDES
Launch. Learn. Keep going.
Practical founder guides and transparent research from the Arena. Each article has a clear purpose, public sources, and limits on what its evidence can tell you.
9 November 2026 · 7 MIN
SaaS Directories for Indie Founders: Where to List Your Product for Free
Six places to submit software for free, with the conditions that matter before you spend an afternoon filling out forms.
Read the guide26 October 2026 · 8 MIN
No Traffic After Your SaaS Launch? What to Check First
Find where discovery stops before buying more exposure, with a real website audit and a seven-day experiment worksheet.
Read the guide29 September 2026 · 6 MIN
How to get useful feedback on a SaaS product without an audience
Find someone who has done the task, ask about a real experience, and use their answer to decide what to test next.
Read the guide29 September 2026 · 9 MIN
What to do after launching a SaaS: a 30-day plan
A week-by-week plan for turning launch attention into useful conversations, first value, and repeatable discovery.
Read the guide29 September 2026 · 8 MIN
Do startup leaderboards rank products or audiences? Early Arena data
A dated look at completed battles, votes, and rank movement—with the sample limits stated plainly.
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